One of the reasons why certain photos sell well is “those images have clear themes”.
Basically, people use stock photos in advertisements to get messages across to viewers.
Therefore, photos whose messages can be gotten more easily by viewers are much preferable for purchasers.
Let’s take a closer look at this point below.
What are “photos with clear themes”?
The following images are ones that have been hot-selling on PIXTA.
These photos have elements that help viewers understand their themes at a glance. For instance, we can see them in the following way: “A keyboard of a PC = Business” / “Terrestrial globe = Global or International” / “Blue sky or Young herbs = Eco-friendly”
In addition, omitting unnecessary or unrelated components from the main themes makes them much easier to understand.
You can imagine in what kinds of advertisements or articles they will be used, can’t you?
 (c) kozack Theme: Business / IT / Global |
 (c) puppy Theme: Eco-friendly / Growth / Future |
 (c) watershot Theme: Interior / Apartment / Life |
 (c) prof418 Theme: Photovoltaic generation / Energy-saving / Alternative energy |
 (c) zuzu Theme: Nail art / Nail care / Beauty |
 (c) tyda Theme: Summer |
When it comes to taking photos of people, you can express various kinds of themes in your works, depending on gender, generation, costume, and number of people.
So, it would be smarter to think about what kinds of theme you would like to shoot on this information in advance.
Gender: Only men / Only women / Both sex
Generation: Baby / Infant / Elementary school student / High school student / University (College) student / Worker / Middle-aged man / The elderly
Background: Interior (living room, kitchen, area around window) / Below the blue sky / School / Crowded city / Office / Sightseeing spot / Hospital
Costume: Casual clothes / School uniform / Uniform that reminds viewers of its job / Suit / Wedding dress
Number of people & other combinations: Only one person / Friendship / Married couple / Boss & subordinate / Teacher & student / Elderly person & his grandchild / A big group
Abstract: Love / Compassion / Relief / Progress / Growth / Health / Education / Beauty / Team-work / Competition / Helping each other / Joy / Anger
 (c) FamVeld Theme: Family / Mother & child / Relief / Ties |
 (c) Anna Omelchenko Theme: Children / Spring / New school term / Education / Security |
 (c) Pressmaster Theme: Business / Team / Cooperation / Unity |
 (c) finephoto Theme: Woman / Beauty / Skincare |
 (c) Syda Productions Theme: Medical treatment / team / Cooperation |
 (c) TatyanaGl Theme: Parent & child / Mother & child / Mother’s day |
Tagging appropriately
Photos are searched with certain words, such as “business” for business related pictures and “eco-friendly” for eco-conscious person or eco-friendly items.
Please make sure to put tags that describe the themes of your works appropriately after you shoot some.
However, please do not put tags which only you could understand the meaning of, or purchasers would hardly be able to see the meaning of.
▲ Examples of preferable tags
![中身は[92395] - 写真素材](http://image.pixta.jp/image/blog/95/9688a7aba05b76a93001a36dbdc5b008_250_166.jpg) (c) GOETHE |
Preferable tags Subject: Gift / Box / Hands / Holding Condition & explanation of subject: Red / Pink / Ribbon Unnecessary tags |