Creative Trends 2020 -PIXTA-

About
Tokyo Getaway
Mid-Life Generation
Dynamic Body
Gradation
The Establishment of Film Tone
Expression Trends
COMMENTS

Main image

Creativity changes with the times

Nowadays, everything is visualized in our society and we live in a world which is expressed through creativity.
PIXTA has inspected the creative trends of 2020, and analyzed the photos and illustrations of various creative expressions within our database. We have also investigated the future themes and expressions from a variety of perspectives, such as the changes of the search queries, download trends of the stock photos, and different social backgrounds.

Tokyo Getaway

Working or living, why not be freer?
We have always been constrained by the wealthy and convenient city "Tokyo"; yet the Internet has brought us new richness and possibilities.
In addition to the increase in the search rate of various cities, search rates that imply work methods and lifestyles which became more free and diverse have recently increased, such as queries of job acceptance, remote work, and foreign workers.
No matter where we are, we can always live colorfully.
"Tokyo Getaway" has also become one of the high-profile themes, for example, World Expo 2025 will be held in Osaka.

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Remote Work
Dotonbori
car family

Mid-Life Generation

It is said that the Japanese female population will account for more than half of the mid-life generation in 2020. In order to coordinate with a healthy life-span, an enriched second life, and the expectations of the older labor force and market demand, a "new image of the elderly" is pursued.
Even though the fields of work, life, and fashion are so different from before, we are still looking forward to creating the ideal image of senior citizens in the near future. As we all have to face our future, we have begun to pursue a more dazzling visualization which is not affected by the established concepts as we get older.

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60 years old mountain climbing
Senior Traveling
60 years old woman beauty

Dynamic Body

2020 is the year of the Tokyo Olympics.
The countless dramas that will take place this summer; the body and the passion, full with energy, are incorporated into the visual expressions. The human figure which is expressed more dramatically and powerfully is predicted to be one of the "forms of beauty" required in 2020.
The performance shall not be limited to direct physical presentation. In fact, there will be needs for visuals which allow us to hear an exhilarating heartbeat, muscular bouncing sound, sweating sweat, silence of tension, and the joy of victory from the images.

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Hand on shoulder
Sneakers
Exercising

Gradation

The revival phenomenon of the 1980s and 1990s has arrived in the world of visual expression regarding the fashion and interior design trends. Expressions using chic colors tend to be preferred, centering on neutral colors, nude color schemes, and digital neon-filled gradations.
While inheriting the retro boom, the trend is also moving towards a calm graphical expression that exquisitely mixing lightness and gorgeousness together.

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Neon Color
Blue Gradation
Fashion Color

The Establishment of Film Tone

As social networking sites become more popular, with the rise of digital natives who have been exposed to the Internet or computers during their school times, along with the social background of the retro trend, the style of photos has also changed from "non-digital" nostalgic style to "Film Tone". It was originally predicted to be a temporary wave, but it became became one of the expression methods unexpectedly. Whether it is portraits, landscapes, or still lifes, all the photographic objects project the personality of the photographers, and present the “Film Tone” through a gentle and nostalgic perspective that brings us warmth.
A similar phenomena shall continue to appear in this rapid-changing digital generation!

Expression Trends

Portrait photography has become more challenging and bolder. Space and colors have tended towards a deeper three-dimensional expression.
While there is a certain demand for easy-to-use “stability”, we need a “close-up shot” that can catch the focus at the first glance, and a “long shot” just like everyone guarding the protagonist from a distance. According to last year’s trend, challenging the performer's boldness and daring composition, involving the viewer, the impressive spatial presentation, and using contrast and rich colors, are seemed to be favored gradually.
How many "stories" are hidden in just one picture?
We shall hear the sound from the image as we pursue the next moment.

Portrait

Landscape

Landscape images are required to be as dramatic and beautiful as a “highly finished painting” since last year.
"Easy-to-use landscape stockphotos" such as cloudless clear sky were needed in the past; yet, the demand of dramatic landscapes appeared recently.
Besides the expression of the ever-changing delicate colors of the sky, the expression of the same blue sky with dark and light colors and different color schemes became quite popular.
We shall express through distance sensation and balanced composition by grasping the expression of the clouds, and introducing various themes.
The future “landscape” must have the “gravity” to instantly pull the viewer into the scenario.

As for still life, although retaining the flat graphic overlooking display that has been popular in recent years, it begins to have a “feeling of life” in daily scenes.
Still life was once an “image” that reminds people of various situations in the past, it began to emphasize “drama” nowadays. Let us take a cooking photo that is appetizing as an example： to whom we are about to have the meal with? what is the occasion to have this meal? what kind of melody do we hear?...etc.
Not only presenting as a simple picture, but also including the atmosphere is the modern “still life”.
The key is how many true stories and scenarios can a picture present.

Still Life

The visual market is based on a microscopic perspective of each person's hobbies and ideas, and a macroscopic perspective of social messages transmitted from various media while absorbing and integrating them as elements.The results of these concepts, whether intentionally or unintentionally, are expressed in the so-called visual market transaction.
However, in terms of performance results, each commodity group filtered by each creator will naturally have differences. As long as the market is still there, these differences will continue to accumulate and cycle.
In this circulation process, we see the direction that is cut out and visible at a certain section as a “creative trend”.
Pixta's creative trend 2020 is based on an enormous amount of practical data (needs) that has been accumulated internally, and the messages from the media that have the social elements described above are analyzed and filtered by our teams in order to find out several concepts.
In other words, this is not a simple forecast of the future, but it has the meaning of redistributing the “different perspectives” accumulated within PIXTA to the market.
It is hoped that in 2020, creative trending products with these backgrounds can be reabsorbed and utilized, so that users using stockphotos can find out one of the views on using stockphotos, and bring a more fulfilling creative life for creators and users.